What can you say about vintner Dario Sattui? He’s full of passion, whether he’s talking about wine, or his castle winery, Castello di Amorosa. Listening to his story at an event to mark the 125th anniversay of V. Sattui, he just comes alive telling his most improbable story of how he made it in the wine industry. Suffice it to say he went from sleeping in his car to running the wildly successful winery in St. Helena. He’s done it his way, from selling direct to consumers, to building on the east side of Hwy 29 so that it’s an easy right turn off as visitors drive through Napa Valley. He would even pay customers to sit at the picnic tables to entice people to stop in at the winery. He doesn’t have to do that now. Most of all, Sattui’s story is inspirational, and after listening to him talk, you feel anything is possible too.
Here’s a clip from the story we did on Sattui and his castle on In Wine Country