Yellow Tail

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Is Cupcake the next Yellow Tail?

A report about a list called Top 30 Momentum Table Wine Brands caught my attention yesterday. Wines & Vines ran the story on the Symphony IRI Group study, which ranks the wines with the most increase in sales in 2010 that consumers buy in places such as grocery and drug stores.

Cupcake Vineyards, a relatively new wine brand, rose to the top of the 2010 chart. It’s owned by The Wine Group and boasts a winery in California’s Monterey County. You’ve probably seen it in your grocery store’s wine aisle. Expect to see more of it.

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