1 Posts Back Home

Fragrant Debuts: Eau de Sniffapalooza

With Sherri Sebastian of Perusa Naturals How does a perfume fanatic find out about the latest upcoming niche perfumers?  At Sniffapalooza, a twice yearly event that brings fragrance lovers from around the world to New York for a weekend of spritzing, sniffing and shopping.  Day one is jam-packed with up to 100 perfumes to try, a dizzying experience but loads of fun.  On day two the pace isn’t nearly as frenetic, and there’s more time to enjoy all the new scents coming your way. The most interesting part of the day is lunch, when the “Eau de Sniffapalooza” forum takes place, where emerging indie brands launch and present their concepts and scents for the first time to this group of passionate perfumistas. Startups in the niche perfume industry are invited to debut their lines to the group, each giving about a 10 minute presentation to tell us who they are, what they…