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Wine For Your Skin: 29 By Lydia Mondavi

Say the Mondavi name and one word pops into your head – wine.  Another word should come to mind too – grape seeds.  That’s right, those beneficial, high in anti-oxidant little seeds, which add tannin and flavor to red wine, are about to go big time.  Lydia Mondavi isn’t a winemaker, she’s a skincare and cosmetics expert.  She’s bringing all the goodness of the grape seeds from Napa Valley to your skin on a Target shelf near you. This month 29 by Lydia Mondavi rolls out nationwide at Target, part of the retailer’s new luxury beauty beauty department.  “They called me out of the blue,” Lydia says, explaining how the collab between her established skincare and makeup line 29 Cosmetics and Target came about.  Her brand was selling well at Cos Bar in Aspen, Co., and the Cos Bar owner, who has partnered with Target on other projects recommended 29 Cosmetics.…