Perfume is an emotional thing. One spritz and you’re transported back to childhood, a first love or a special place you’ve visited. Scent is evocative and primal, with the power to revive a memory in an instant. Perfume is also an art form, created by olfactory artists who blend sophisticated compositions worthy of display in a museum or contemporary art gallery. Saskia Wilson-Brown understands all this. She’s the founder of the Institute for Art and Olfaction (IAO), a Los Angeles-based non-profit devoted to providing accessible education on perfume in all its aspects. IAO’s mission is to create initiatives where artists and perfumers collaborate and even innovate projects where scent plays a major role. In January 2014 one of these collaborations debuts as a scent concert. Yes, that’s right, a concert as in a performance. How can scent make a concert? After all, there’s no audio in a perfume bottle. A…
Fragrant Debuts: Eau de Sniffapalooza
With Sherri Sebastian of Perusa Naturals How does a perfume fanatic find out about the latest upcoming niche perfumers? At Sniffapalooza, a twice yearly event that brings fragrance lovers from around the world to New York for a weekend of spritzing, sniffing and shopping. Day one is jam-packed with up to 100 perfumes to try, a dizzying experience but loads of fun. On day two the pace isn’t nearly as frenetic, and there’s more time to enjoy all the new scents coming your way. The most interesting part of the day is lunch, when the “Eau de Sniffapalooza” forum takes place, where emerging indie brands launch and present their concepts and scents for the first time to this group of passionate perfumistas. Startups in the niche perfume industry are invited to debut their lines to the group, each giving about a 10 minute presentation to tell us who they are, what they…