Ah gardenia. This white flower’s creamy, milky fragrance is a heady scent. There have been many interpretations of gardenia as a perfume. The venerable fragrance House of Creed has created Fleurs de Gardenia, the latest scent in the repertoire of Creed’s perfumes. With Valentines Day coming up, should you need a gift, this beautiful fragrance is a fitting romantic gift.
To launch this fragrance, Erwin Creed traveled from Paris to the United States, making personal appearances at six Neiman Marcus stores in November, where Fleurs de Gardenia is sold exclusively, including the San Francisco store (where I met him). It’s rare that Erwin gets to do an in-store appearance, so it is a big deal that he is in town. There are violins playing.