Consumer Choice

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Have a Say in the Oscars of the Perfume World

The Fragrance Foundation Awards, formerly known as the “FiFis” are considered the “Oscars” of the perfume world. Usually awards are chosen by members of the Fragrance Foundation and industry experts.  But this year, any scent lover can cast his or her vote for the Consumer Choice Award.  A new category since the 2013 awards, the Consumer Choice Award “is the only fragrance award that consumers can vote on,” says Julie Leong of the Musmanno Group. What’s new this year is the subcategory Celebrity scents has been added to the Women’s and Men’s categories. That’s because last year Justin Bieber’s team tweeted so much the last leg of voting that it rocked the vote in his favor for Girlfriend Justin Bieber in the Women’s category.  “It’s hard to compete with the power of the celebrity tweet,’ says Julie, so they wanted to give the other brands a fair chance. Also…