There are no fancy bottles, no elegant or funky labels. There’s not a celebrity face to be seen or multimillion dollar marketing campaign. There’s just the juice. “Juice” is perfume industry speak for perfume, the juice inside the bottle. What happens when you strip away the packaging of a perfume, and invite people to judge the fragrance on its own merits? You get the Fragrance Republ!c, a place where all perfumers, from scent superstars who make blockbuster commercial fragrances, to newbie perfumers just starting out, all on an equal footing to present juice of their own creation. This is an artisan perfumery with no limits, no budgets and no focus panels. You are free to like the scent or not. It’s a fragrance republic after all. Frangrance Republ!c (FR!) is the brainchild of co-founder François Duquesne, who, from 2002 to 2008 ran the niche scent company L’Artisan Parfumeur. He says…
